Many famous companies have been fined for false publicity of cosmetics

2022-06-05 0 By

Shanghai Watsons Daily Commodities Co., Ltd. has been fined for using advertising to falsely advertise products or services, deceive and mislead consumers.According to the punishment, the company misled consumers by falsely promoting the ability of certain cosmetics to prevent sunburn.Therefore, watsons was fined RMB 605,540 yuan and ordered to make public corrections and stop publishing false publicity.The move comes shortly after a Watsons store in Beijing was punished for fake promotions.The reason for the punishment is that the second branch of Beijing Watsons Personal products chain store Co., Ltd. yanqing was suspected of using false price means to lure consumers into trading with it.Finally, the Market Supervision Bureau of Yanqing District of Beijing imposed a fine of 50,000 yuan on the second branch of Beijing Watsons Personal Products Chain Store Co., Ltd. and ordered it to correct its illegal behavior.False publicity of cosmetics has always been a “stubborn disease” in the industry.Estee Lauder (Shanghai) Trading Co., Ltd. was fined 2,381,671 million yuan for publishing false advertisements, according to the website of the Shanghai Market Supervision Administration.According to understand, why estee lauder was punishment for the promotion, embellish essence dew product repair muscles, estee lauder (Shanghai) trading co., LTD., through various channels to release the main content of “young index + 77%” and “soft + 17% of clear smooth + 20% + 15%” said products such as video or print ads, and accompanied with the labeling.However, the clinical report issued by the third-party testing laboratory shows that the “young index +77%”, “soft +17% smooth +20% bright +15%” and other effects advertised in the above advertisement are used for samples of different ages and under certain restrictions with sunscreen products.At the same time, some consumer survey results show that the small print in the advertisements involved in the case is not enough to make consumers fully aware of the true meaning and prerequisite conditions of the efficacy of relevant products, and the advertising content has a substantial impact on consumers’ purchasing behavior.Therefore, Shanghai Market Supervision Administration believes that estee Lauder (Shanghai) Trading Co., Ltd. violates the provisions of article 4, Paragraph 1 and Article 28, Paragraph 2 of Paragraph 2 of the Advertising Law of the People’s Republic of China.According to the advertisement law of the People’s Republic of China, the first paragraph of article 55 of the administrative punishment law of the People’s Republic of China and the provisions specified in the first paragraph of article 32 of the parties to cease his illegal advertising, eliminate the effects in the corresponding scope, and decided to make administrative punishments are as follows: advertising costs twice as much as a fine, 2.381671 million yuan.It is understood that as an international brand, this is not the first time Estee Lauder was fined.Estee Lauder has been fined several times for false publicity in recent years, but it has not stopped.As we all know, in the context of consumers paying more and more attention to the efficacy of products in the market, cosmetics efficacy claims have been a relatively eye-catching topic in the field of cosmetics. It is undeniable that the right product publicity will increase the product image, can strengthen consumers’ preference for the brand of cosmetics, achieve twice the result with half the effort.But often, some brands play “edge ball”, release some advertisements that make consumers misunderstand, resulting in unfair competition in the market, but also damage the trust of consumers.To this end, the state has also issued a series of relevant supporting laws and regulations, and constantly improve.Article 22 of the Regulation on the Supervision and Administration of Cosmetics, which came into effect on January 1, 2021, states that cosmetic efficacy claims should have sufficient scientific basis.Cosmetics registrants and archival filing persons shall publish on special websites designated by the drug regulatory department under The State Council the literature materials, research data or abstracts of product efficacy evaluation materials on which efficacy claims are based, and accept public supervision.In June 2021, the state food and drug administration promulgated formally “cosmetics label management method”, “management method”, article 23 of the unified, standardized regulations related to the cosmetic label management, standard, the content of the normative documents, and the cosmetics regulation at present, the demand for cosmetics label to be refined, to combat the illegal behaviour of false exaggerated claims.On October 11, 2021, the State Food and Drug Administration (SFDA) announced a special campaign to clean up the source of cosmetics online from October 2021 to October 2022.It is understood that the action will focus on the remediation of prominent problems in online sales, strengthen the main responsibility of cosmetics e-commerce operators, standardize the online sales of cosmetics market order, to ensure the safety of the public with makeup.Among them, one of the special actions is to clean up and regulate cosmetics with illegal label claims: including label content inconsistent with registration or archival data, false or misleading, explicitly implied medical effects, and illegal claims of cosmeceuticals, stem cells, brush acid, medical skin care products, etc.In addition, the country has repeatedly issued fines in the crackdown on false publicity of cosmetics.The relevant departments of the state remediation of false propaganda chaos determination has never changed, the false propaganda chaos governance, has been on the road.